Anyone who’s in the social media marketing arena would definitely want to get more done in lesser time, but to be productive can be a long and difficult process. Of course, you can’t be online all the time. Imagine how much more you could get done if you could actually be productive the entire time you are at work.
The prevalent challenge that online store owners face is increasing traffic to their site. Knowing how to stand out from the multitude of other shops contending for the same traffic is a formidable task.
In a nutshell, social media marketing is all about gaining traffic or attention through social media sites. It is in itself a catch-all term for sites that may offer completely diverse social movements. So why are search marketers going gaga over social networking sites? Simple.
According to Search Engine Land, “Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content”.
Simply put, social media is the place to be. It is where the market hangs. If you wish to sell your product to a bigger crowd, there is no other place to position it but at the heart of social media.
Then again, a lot of people think that social media marketing is tedious and that it requires your online presence 24/7. While that may be an advantage, it doesn’t mean that you have to deprive yourself of sleep or the freedom to take a break. What you need is an effective social media habit to help in breaking down larger tasks into smaller tasks.
Social media habits help you focus and strategize in using your time online. Also it helps you stay engaged with the most important part of social media without requiring your 24/7 responsiveness. Finally, it helps you avoid the common dead time of social media
Regardless of the social media platform you prefer, your routine should always include the following:
• Looking for and sharing fresh content
It is often those who visit your site who can help you achieve this. For instance if you’re maintaining a blog, your readers will share new content they found from other blogs that you may spread to others. Maximize the use of your email and your amazing search skills to find good content. Online citizens are always looking for new stuff. Make it go fast with good tools. You may use Facebook’s native scheduling tool. Dashboards like Hootsuite allow you to manage multiple platforms like Twitter and Google + simultaneously.
• Engaging with your audience while you’re online
On Facebook, change to “using Facebook as” your page and take a pass through your news stream. Leave comments on 3-4 sites of people with whom you regularly engage.
On other platforms, take the time to learn and modify your dashboard tool to gain higher engagement. Respond to any mentions and engage with three to four of your regular followers Strike through the hashtags commonly used by your community and comment, RT, or share.
• Building your audience
Follow and engage with three new Facebook fan pages, tweeps, and stuff. Leave a comment or share useful content with three new people in your platform.
You can use the same social groups you use for article research to share your content.
For LinkedIn Groups, you can go to particular members and find their other social media profiles. This will help you determine other groups they join in and learn about their influences Google+ has likewise started getting active with their groups. Use this in the same way as LinkedIn.
• Talk about frequency
Allot 2-3 sessions per week to actively engage with your audience.
Make sure to check in daily for quick responses to comments and questions.
Be engrossed in the habit of planned surges of conscious social media for a few weeks. Check if that helps you feel like you are achieving more, getting involved more successfully, and spending your time more usefully.